What is Christmas in July?
Hello there, WELCOME! So, this blog post is about Christmas, but not Christmas in December as you might expect, but CHRISTMAS IN JULY! To some of you this might be a familiar concept, to others this will sound a teeny bit crazy. But, having worked in interiors, beauty and gifting PR for major high-street retailers for around twelve years, to me this is just the norm. In fact, in PR, due to the importance of Christmas coverage and of course sales for the brands we look a